Playboy. Practice Safe Six.

Playboy has time-and-again adapted to meet the evolving social landscape. So it’s no surprise to see them stay true to their brand purpose with Practice Safe Six, a campaign developed to educate and encourage people to be responsible and respectful of social partners in the early days of COVID. In a longform piece and six individual tips coming to life in video and stills, the campaign asks “is stopping the spread of socially-transmitted infection any different from stopping the spread of sexually-transmitted ones?”