Cards to Nards

 As we observed the first Valentine's Day since the overturn of Roe v. Wade in the United States, a true act of love looked different. Chocolates and flowers just would not cut it, so we sent Cards to Nards. This campaign for global nonprofit World Vasectomy Day sent greeting cards directly to testicles, asking them to nut up and help prevent unwanted pregnancy with a vasectomy.

THE ONE SHOW | SHORTLIST: CRAFT, WRITING, THE GAIL AWARDS | GOLD: HEALTHCARE, CAMPAIGN US BIG AWARDS | WINNER: NONPROFIT, HEALTH